What Makes Amstel, Amstel

Telling the history of a legendary beer in 20 seconds.

Role
Global Creative Directors

Agency
MullenLowe London

Client: Can you tell our history on social without making it a boring lesson and produce it all yourselves?

Agency: Say less.

Beer brewed with friendship.

Amstel and chill.

From the river that inspired it all.

Why Amstel’s better than apples.

Always a good idea.