Dulux
Putting the fun in functional paint ads.
Role
Senior Creatives/ Global Creative Directors
Agency
MullenLowe London
Before working on Dulux, they were already effective in communicating product innovations to businesses. But for regular people, the brand was losing its mojo. Our task was to cater to both audiences, which we did by adding play, craft, and storytelling into their brand without losing the singleminded clarity of their product.
This led us to working with balloon art, CGI meteorites, and wall panels in the middle of a lake. Research and sales validated our approach. Turns out businesses were run by regular people too. Who knew?
