Mirinda Flavour Generator
Your unique personality reflected in your own can design with the help of AI.
Role
Executive Creative Directors
Agency
180 Global
Mirinda believes that “There’s No Flavour Like Your Flavour.” To prove that, we created a mobile experience with the help of AI that generates a unique piece of art inspired by an individual’s personality.
Users were asked to upload images that best represent them from their library. In a matter of seconds, the mobile microsite would wrap a virtual Mirinda can with a bespoke design showcasing the user’s distinct flavour.
Working with Unit9, we trained an AI system, Adobe Firefly, to generate a gallery that met a criteria of subjects (e.g. cars, food, dogs) and styles (e.g. illustrations, paintings, photography).
We then used another AI model to automatically identify these criteria after a quick scan of the user’s images. It would select matching visuals from the gallery and create a vibrant collage that represents the user’s unique personality.
Users could create multiple versions using their original uploaded photos or create more unique cans by uploading new images. At the end of the experience, users could share or download their unique can designs.
The Mirinda Flavour Generator shows an innovative use of AI in creating personalised brand experiences while balancing creativity, technology, safety, and user engagement.
