Messi shares what matters in the face of pressure.
Role
Executive Creative Directors
Agency
180 Global
When everyone is focused on your every move, what do you focus on?
At the biggest tournament of Messi’s life, we wanted to land a piece of advice that only the GOAT could give.
Good thing he delivered.
We supplemented this global film with tactical social ads throughout the World Cup, using actual quotes of what was being said about him during the tournament.
